"There are three secrets to emotional thinking – mystery, sensitivity and intimacy.  It is a lot about story telling Brands need to tell stories on their websites, on their packaging and so on. Make sure your brand and company has a smell, it has a sound, it has a feel and an intimacy with people. Think about how you can build empathy. It is the small things that count and how consumers feel about our brands that count today."
marketing is dead  
Saatchi & Saatchi CEO